Fitbit

Fitbit is a company developing wearable devices and software that allows users to track their health and fitness.
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Year Founded

2007

CEO

James Park

Business Type

D2C

Fitbit

Athletic Performance

Performance Analytics

Athletes

Multi Sport

Description

At Fitbit, they created an entire industry around wearable technology with software and services to help people transform their lives for the better, from the smallest milestones to the biggest changes. 10k steps started out as a magic number and became an anthem for setting goals.

Their global teams are on the cutting edge of trackers, smartwatches and software that make your health and fitness journey worth celebrating. This is a place where innovation is in their DNA, and motivation is the foundation of everything they do.