Whoop

Whoop is a technology and data analytics company for performance optimisation.
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Year Founded

2012

CEO

Will Ahmed

Business Type

D2C

Whoop

Athletic Performance

Performance Analytics

Athletes

Multi Sport

Description

Whoop develops a performance optimisation system. The company provides athletes, coaches, and trainers with an understanding of strain and recovery to balance training, reduce injuries, and predict performance

Their mission at WHOOP is to unlock human performance. They believe everyone has an inner potential. A potential to perform at their highest level. This potential can be harnessed by uncovering secrets your body is trying to tell you.