A 2 day Masterclass in Sports Entrepreneurship, at the Kemmy Business School at the University of Limerick, 21st and 22nd of September.
MasterClass in Sports Entrepreneurship
Friday 21st – Saturday 22nd Sept.
Places Limited to 30. Tickets €695.
Discounts available for startups and athletes – email firstname.lastname@example.org for more information.
Keynote Speaker: Sam McCleery, Head of Innovation, Under Armour
We are delighted to welcome Sam McCleery, the Head of Innovation at Under Armour as our keynote address at our first MasterClass in Sports Entrepreneurship at the University of Limerick. Sam is a product, markets and business expert, specialising in new and emerging technologies at their open innovation lab in Baltimore. Delegates will have several opportunities to hear Sam speak about the industry, insights and his own journey as an innovator.
Who Should Attend
This two day MasterClass is open to anyone passionate about sports and who would like to adopt an entrepreneurial mindset. That might be for the creation of a sports-related business, or to bring a fresh approach to an existing business or team. This event will also appeal to individuals who work with sports agencies or support organisations (public and private).
For full time athletes or athletes working part-time to fund their sporting careers, we are happy to offer a discount code. Get in touch.
What To Expect
With an engaging mix of world-class innovators and founders, alongside accomplished speakers and educators, this event mixes panel discussions, networking, physical activity and academic best practice, to enhance personal and professional learning. The MasterClass is geared to support peer-to-peer networking, through interactive sessions and events.
Attendees will be awarded a Certificate of Completion in Sports Entrepreneurship from the University of Limerick.
MasterClass: Learning Modules
Game on – The Global Picture, Trends and Verticals Analysis
A Framework for Business Validation and Go To Market Strategy
The Competitive Mind-set – From the Field to the Market
The Power of Data in Sports Business
Personal Insights from Successful Entrepreneurs and Innovators
Tools and Resources for Sports Entrepreneurs
Friday 21st September: Preparing to Succeed.
The theme of day one is ‘preparing to succeed’. Friday registration kicks off at the Kemmy Business School at 9am, and the day will be a fast paced mix of talks, workshops panels and discussion sessions, covering go to market strategy, business validation, data analytics, IP and more. Friday’s session wraps at 3.30pm. That evening, we welcome you to the city centre for a networking event and evening discussion, a ticket to which is included in your MasterClass Ticket. Food and beverages included.
Saturday 22st September. The Entrepreneurial Mindset.
Saturday’s lineup is aimed at helping to embed some of the ideas discussed on the day before. We will also see a series of presentations from agencies and funding bodies who aim to drive innovation and entrepreneurship. We will explore some of the more challenging issues faced by early stage startups, and evaluate methods for problem solving. At the end of day two, approx 12:30, delegates will be presented with Certificates of Completion from the University.
Prepared and Commissioned by SportsTech Ireland
Masterclass Delegate Fees
Delegate passes are available to purchase on registration, for a fee of €695. Discounts available for early stage startups.
Your delegation fee includes:
- Attendance to all sessions on Friday 21st and Saturday 22nd on campus at the University.
- Attendance at the Networking Event and Panel discussions on Friday evening.
- Dinner and drinks on Friday evening in Limerick city.
- Bus transfers to and from the Networking event from Castletroy Hotel on Friday evening.
- Discounted Hotel accommodation at the Castletroy Hotel.
- Training material and coursework complied to support learning outcomes.
- Certificate of Completion in Sports Entrepreneurship from the University of Limerick.
We will be announcing a number of additional speakers from partner organisations Enterprise Ireland, London Sport and leAD Berlin, and leading Irish startups such as Kitman Labs and more, over the coming months.
Entrepreneur, Irish Rugby International
Andrew Trimble has appeared for Ireland on 70 occasions. He founded Kairos Sports Tech, which is focused on enhancing the performance of professional sports clubs through technology.
Pro Surfer, Entrepreneur
Tehillah is an athlete and polymath. She is a pro-surfer, celebrity fitness trainer, blogger and motivational speaker. Tehillah is also the owner of Ohana Fitness & Surf.
Irish International Cricketer
George Dockrell made his debut for Ireland at 17, before he had sat his leaving certificate. In 2014, at the age of 21, he had made his 100th appearance at senior international level.
Irish Women’s Rugby International
Niamh is an Irish Rugby International and has represented her country at two World Cups. She has also played Senior inter-county football for Waterford.
Head of Enterprise at Munster Rugby
Enda has been with Munster Rugby since 2012. He is currently running the Munster Rugby High Performance Leadership Business in partnership with University of Limerick
Irish Hockey International and 2018 World Cup Finalist
Limerick native Roisín played a starring role in helping Ireland reach their first ever World Cup Final. She is currently doing a Masters of Education in Mary Immaculate College, Limerick.
Gráinne is EMEA Regional Operations Director of STATS, one of the world’s most innovative global sportstech firms. Headquartered in Chicago, it has chosen to locate its soccer centre of excellence in Limerick city.
Kevin Ryan ,Senior Advisor,
HPSU, Enterprise Ireland
Senior EI Adviser with the Accelerate Team in High Potential Start-Up Division (HPSU) at Enterprise Ireland. Within the division Supports leading startups with sound business strategy.
George Kennedy leads the Mergers and Acquisitions Team at leading law firm HOMS. He’ll be speaking on M&A, IP and Patents.
Gary Ryan is Head of UL BEO, and an advisory board member to SportsTech Ireland. An advocate and connector for athletes, coaches and organisations in Ireland.
Tadhg E. MacIntyre, BA MA PhD AFBPs
Tadhg will examine the entrepreneur mindset. Coping with stress, adaptability and how the competitive athlete can become an effective business leader.
Head of Program, leAD Sports Accelerator, Berlin
leAD is a Berlin based sports entrepreneurship platform for sports startups, created by the grandchildren of Adidas founder, Adi Dassler, with a team of VC’s and investors.
Dr. Adam De Eyto
Head of School of Design at UL
Head of School of Design at UL, lecturer in Product Design. With a PhD in Design for Sustainability his focus in on New Product Development, Sustainable Product Service Systems, User Centered Design in Soft Robotics and more.
Founder and CEO of SeatSwap Inc
SeatSwap is a one of a kind platform that allows sports fans to swap tickets with one another. A company Daniel bootstrapped from his dorm room, while attending NYU.
Product Development Manager FitRWoman
FitRWoman is an app which allows women to adapt their training and nutrition needs around their menstrual cycle. Grainne designed the app together with sports scientist, Dr Georgie Bruinvels.
Marketing Content Manager for Kitman Labs
Kitman Labs develop software designed to manage athlete health and optimise their performance. Erin has been involved in the health, fitness and sports industry for the last 11 years.
Technology for Participation, London Sport
Alex leads London Sport’s Sport Tech Hub incubator program which supports London’s tech start-up ecosystem.
Managing Partner at Journey Partners, Propeller and Female High Fliers
Brian has extensive experience in the public, private and not-for-profit sectors, bringing a fresh approach to corporate culture, diversity and talent development
Prof. Michele O’Dwyer
Associate Dean at the Kemmy Business School, UL
Senior Lecturer in entrepreneurship, innovation and marketing, working with students encouraging them to explore their own potential.
Dr. Briga Hynes
Snr Entrepreneurship Lecturer, UL
Head of Department of Management and Marketing. Kemmy Business School, UL. Briga has a rich inventory of teaching expertise in the delivery of entrepreneurship modules.
Guinness Enterprise Centre & World Sports Team
Eamonn has vast experience as Manager of GEC, working with businesses of all sizes in the areas of strategy, business planning, management, and investment.
Co-Founder at Sportego
Sportego is a fan engagement company offering data analytics, esports consultancy and strategies, and official club apps.