SportsTech Ireland Advisory Team

Prof. Len Middleton

Adjunct Professor of Strategy and Entrepreneurship, Stephen M. Ross School of Business, University of Michigan.  Lecturer NFL Business Program.  Entrepreneur. Investor.

Gary Ryan
Two-time Olympian and UL Beo Project Manager. UL Beo is a Physical Activity, Health, Lifestyle & Sports Initiative at University of Limerick.
George Kennedy

Corporate Partner at Holmes O’Malley Sexton Solicitors.
Director of Limerick Chamber.
Law Society of Ireland.

Barry O’Dowd

Former head of Emerging Business Division and New Forms of Investment Division with IDA Ireland. Independent Director and Chair at Yew Grove REIT Plc

Brian Moore PhD

High Performance Sport Scientist. C.E.O at Orreco

Sam McCleery

VP Open Innovation and Commercialization Lab at Under Armour Global. Former Chief Technologist, Strategic Technology Partnerships at ESPN.

Grace McNamara

Strategic Initiatives and Partnerships. RISE Females in Fitness Collective.

Pat Fitzgerald

Senior Executive Officer, Economic Development & Planning at Limerick City & County Council

Brendan Cannon

Community Engagement Regional Manager, EMEA at Amazon Web Services (AWS)

Rory Corbett

Trade and Investment Development Executive at Limerick City and County Council. Former Manager, Business Transformation Practice at Hydrogen Group.

Trevor Keane

Head of Sports and eSports at 7F. Advisor at Stadia Ventures. Founding Board Member at Ireland eSports.

” Ireland is the premier location for Sports Technology talent in Europe. “

Travis Dunn
Chief Technology Officer at DraftKings Inc.


Our goal is to promote Ireland as a world-leading destination for Sports Innovation & Technology. We can achieve this through the creation of dedicated programs for companies at all stages of development .
Incubation – A dedicated sports technology hub for start-up and early stage companies with a co-working space and sports performance lab, to foster, experiment and validate ideas & innovations.
Commercialisation – Partnering to bring innovations into the global business of Sport. Connection and mentorship with industry leaders from Sport, Technology and Business; link to funding and VC investment for SportsTech.
Education & Research – Working with academic partners on research and thought-leadership for innovations in sport & performance.
Limerick: Ireland’s SportsTech Hub – An eco-system and community to facilitate collaboration between SportsTech start-ups and major international sports and technology brands and companies. Landing zone for international companies with deep access and connectivity to European markets.


Offering bespoke and tailored programs for SportsTech companies at all stages of development.

By supporting startups with access to experienced mentors, and by connecting them with essential resources to help validate and grow, we are helping to build an ecosystem that can allow the sportstech industry to thrive in Ireland.


 We work with later state  companies to enable them to identify, develop and execute effective go-to market strategies. Through engagement with investors, stakeholders, organisations and teams, we empower sportstech organisations to grow. 


We help established companies that want to move to the next level. By identifying pain points and matching participants with relevant expertise from our international panel of industry experts, we engage the sportstech network to help companies takeoff. 

Landing Zone

We work with overseas companies looking to locate in a sportstech cluster. We provide office space for your initial landing, connections into industry, academia, funding agencies, professional services and the sporting community in Limerick.


Who we are

SportsTech Ireland is a not-for-profit initiative committed to the development of the sports technology industry in Ireland. SportsTech Ireland launched in 2017 with the aim of championing a new industry for Ireland in the field of sports innovation and technology. Gráinne Barry, Martina Skelly, and Emily Ross launched SportsTech Ireland as a way to give back to their locality, the home that they loved in Ireland’s midwest. With Limerick being home to Munster Rugby and Thomond Park, it was already positioned as a great starting point for an initiative like SportsTech Ireland. Our purpose is to represent and drive growth in the industry in Ireland through deep domain expertise, a national and international network and a focus on innovation at the intersection of technology and sport. 


Rosie Foley

Former Captain Women’s Irish Rugby. 39 caps for Ireland. Hons degree PE & Geography, Masters degree Science, UL.

Mike Jones

Adventure Athlete, Ocean Rower, Expedition Guide and Speaker.

Marie Crowe

Sports journalist & broadcaster. @UEFA correspondent. McNamee Award winner, documentary maker, footballer.

Lars Humer

Head Coach at the High Performance Centre, UL. Former High Performance Coach for British Olympic and Paralympic swimming.

 James Mangan

Rowing Ireland Coach. International heavyweight men’s rowing coach and aportstech entrepreneur.

 Claire McHugh
CEO & Co Founder of award winning video tech company Axonista. Former Program Manager Setanta Sports. Ambassador Going for Growth.
Ian Ross

Creative Director with Inkvine  Communications. 20+ Years Experience in Web, Graphics, Brand, & UX Specialist. Coolest Projects Volunteer.

Shane McAllister

Entrepreneur, CEO & Founder of Mobanode software, leading mobile app development and experts on all things mobile.

Keith O’Byrne

Head of Solutions, Asavie. Next-generation IoT and mobility solutions expert. Advisor to world’s leading organisations on Infosec posture and network design.

Dr. James Ring

Chief Executive Officer at Limerick Chamber of Commerce. Former CEO of Limerick Civic Trust.

Nollaig O’Sullivan

Accredited Sport and Exercise Psychologist,  BA(Hons), MSc, MBPsS. Community Sports Hub Facilitator,

Philip Boyle

Head of Consumer at WhatClinic, the world’s largest healthtech platform for private patients. SEO/SEM expert. Founder of Coffee & Kicks, Dublin sneakerheads meet up.

SportsTech Verticals

Sports Performance
Data Analytics
Wearable Tech
Fan Engagement
Sports eCommerce
Digital Media
  • “Ireland has an incredible network of people and organisations. Tapping into our network through someone active in both the technology and the sporting community has helped me to grow the Clubify business in a much more commercial way”

    Declan Murphy – Founder and CEO Clubify
  • Ireland has made a significant mark on the global startup landscape. Having just brought our 100th MBA team to Ireland over the past decade, we recognise that Limerick is positioned uniquely to harness the power of Ireland’s affinity for startups, with the passion and dedication to sport, for which it is renowned.

    Dr. Len Middleton, University of Michigan




Committed to the development of SportsTech in Ireland. Providing a bridge between coaches, athletes & players, investors and SportsTech entrepreneurs, businesses and international companies.

  • 3 Church St, King’s Island, Limerick


Photography: Darren Ryan

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