SportsTech Ireland Advisory Board

Sam McCleery

Head of Innovation at Under Armour, specialising in new and emerging technologies.

Grace McNamara

Health and Wellness Senior Business Development

Joe Hogan

Founder and CTO Openet Telecom, EY Entrepreneur of the Year 2011, Techtour European Entrepreneur of the Year 2013

Dr. Clyde Hutchinson

Innovator and Investor. Co-Founder Junction Therapeutics.  Global Connector. Aviation and SportsTech Advisor.

George Kennedy

Corporate Partner at Holmes O’Malley Sexton Solicitors.
Director of Limerick Chamber.
Law Society of Ireland.

Prof. Len Middleton

Adjunct Professor of Strategy and Entrepreneurship, Stephen M. Ross School of Business, University of Michigan.  Lecturer NFL Business Program.  Entrepreneur. Investor.

Gary Ryan
Two-time Olympian and UL Beo Project Manager. UL Beo is a Physical Activity, Health, Lifestyle & Sports Initiative at University of Limerick.
Hayley Harrison

Global Trainer of Coach Developers, Sport Ireland; International Council for Coaching Excellence.

JP Hartigan

Irish Industrial Designer. Founder of Shadowman Sports. Innovator building better, smarter sports environments.

” Ireland is the premier location for Sports Technology talent in Europe. “

Travis Dunn
Chief Technology Officer at DraftKings Inc.


Our goal is to promote Ireland as a world-leading destination for Sports Innovation & Technology. We can achieve this through the creation of dedicated programs for companies at all stages of development .
Incubation – A dedicated sports technology hub for start-up and early stage companies with a co-working space and sports performance lab, to foster, experiment and validate ideas & innovations.
Commercialisation – Partnering to bring innovations into the global business of Sport. Connection and mentorship with industry leaders from Sport, Technology and Business; link to funding and VC investment for SportsTech.
Education & Research – Working with academic partners on research and thought-leadership for innovations in sport & performance.
Limerick: Ireland’s SportsTech Hub – An eco-system and community to facilitate collaboration between SportsTech start-ups and major international sports and technology brands and companies. Landing zone for international companies with deep access and connectivity to European markets.


Offering bespoke and tailored programs for SportsTech companies at all stages of development.

By supporting startups with access to experienced mentors, and by connecting them with essential resources to help validate and grow, we are helping to build an ecosystem that can allow the sportstech industry to thrive in Ireland.


 We work with later state  companies to enable them to identify, develop and execute effective go-to market strategies. Through engagement with investors, stakeholders, organisations and teams, we empower sportstech organisations to grow. 


We help established companies that want to move to the next level. By identifying pain points and matching participants with relevant expertise from our international panel of industry experts, we engage the sportstech network to help companies takeoff. 

Landing Zone

We work with overseas companies looking to locate in a sportstech cluster. We provide office space for your initial landing, connections into industry, academia, funding agencies, professional services and the sporting community in Limerick.


Who we are
Martina Skelly
Martina Skelly


Founder of Activate Marketing, founder and CEO of YellowSchedule. Digital marketing lecturer. Winner of Vodafone Women in Business Award, Silicon Republic top 100 Women in STEM

Grainne Barry
Grainne Barry

Co-Founder / Chairperson

Regional Operations Director, EMEA, STATS LLC. Former COO, Salaso Health Solutions. Founder NextDomino. Chartered Director. Technology creation and commercialisation. Sports & Wellness Technology.

Emily Ross
Emily Ross


Founder of Brightspark. Founder and CEO of InkVine Communications. SEO and Communications specialist, journalist and marketing strategist. Former Director of UNICEF Ireland and WhatClinic.


Rosie Foley

Former Captain Women’s Irish Rugby. 39 caps for Ireland. Hons degree PE & Geography, Masters degree Science, UL.

Mike Jones

Adventure Athlete, Ocean Rower, Expedition Guide and Speaker.

Marie Crowe

Sports journalist & broadcaster. @UEFA correspondent. McNamee Award winner, documentary maker, footballer.

Lars Humer

Head Coach at the High Performance Centre, UL. Former High Performance Coach for British Olympic and Paralympic swimming.

 James Mangan

Rowing Ireland Coach. International heavyweight men’s rowing coach and aportstech entrepreneur.

 Claire McHugh
CEO & Co Founder of award winning video tech company Axonista. Former Program Manager Setanta Sports. Ambassador Going for Growth.
Ian Ross

Creative Director with Inkvine  Communications. 20+ Years Experience in Web, Graphics, Brand, & UX Specialist. Coolest Projects Volunteer.

Shane McAllister

Entrepreneur, CEO & Founder of Mobanode software, leading mobile app development and experts on all things mobile.

Keith O’Byrne

Head of Solutions, Asavie. Next-generation IoT and mobility solutions expert. Advisor to world’s leading organisations on Infosec posture and network design.

Dr. James Ring

Chief Executive Officer at Limerick Chamber of Commerce. Former CEO of Limerick Civic Trust.

Nollaig O’Sullivan

Accredited Sport and Exercise Psychologist,  BA(Hons), MSc, MBPsS. Community Sports Hub Facilitator,

Philip Boyle

Head of Consumer at WhatClinic, the world’s largest healthtech platform for private patients. SEO/SEM expert. Founder of Coffee & Kicks, Dublin sneakerheads meet up.

SportsTech Verticals

Sports Performance
Data Analytics
Wearable Tech
Fan Engagement
Sports eCommerce
Digital Media
  • “Ireland has an incredible network of people and organisations. Tapping into our network through someone active in both the technology and the sporting community has helped me to grow the Clubify business in a much more commercial way”

    Declan Murphy – Founder and CEO Clubify
  • Ireland has made a significant mark on the global startup landscape. Having just brought our 100th MBA team to Ireland over the past decade, we recognise that Limerick is positioned uniquely to harness the power of Ireland’s affinity for startups, with the passion and dedication to sport, for which it is renowned.

    Dr. Len Middleton, University of Michigan




Committed to the development of SportsTech in Ireland. Providing a bridge between coaches, athletes & players, investors and SportsTech entrepreneurs, businesses and international companies.

  • 3 Church St, King’s Island, Limerick



Photography: Darren Ryan

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