Spotlight on the FitrWoman App With Co-Founder, Grainne Conefrey

SPOTLIGHT ON: FitrWoman powered by Orreco

INITIAL APP LAUNCH: 2016

FOUNDERS: Grainne Conefrey and Georgie Bruinvels

HEAD OFFICE : Galway, Ireland

WEBSITE: www.fitrwoman.com


In September 2018, SportsTech Ireland and Kemmy Business School, UL launched the Sports Entrepreneurship Masterclass, which was the very first of its kind in Ireland. The two day event welcomed athletes, entrepreneurs, coaches and leading sports innovators to participate and present at the event. Over the course of the two days, there were many insightful lectures. One of the standout product talks, in terms of ingenuity and innovation, was given by Orreco Product Development Manager and FitrWoman Co-Founder Grainne Conefrey.

FitrWoman allows female athletes to optimise performance during their menstrual cycle. Many studies have highlighted that the menstrual cycle can be a major deterrent for women partaking in sport. In a study conducted by Populus on behalf Orreco, 54% of women have had to stop exercising as a result of their menstrual cycle. This increases to 73% in 16 to 24-year-olds. In a separate study by Women in Sport it was identified that 42% of women do not exercise while on their period. The FitrWoman app is helping to combat these issues. The app helps athletes to track their menstrual cycle. It then provides personalised training and nutritional suggestions tailored to the changing hormone levels throughout the cycle. We caught up with Grainne to discuss how the product came about, the remarkable highs to date and what’s next for this invaluable product.

Intrapreneurship and the Development of FitrWoman

Although FitrWoman first launched in the Apple Store in 2016, the seeds were planted years previously. Grainne graduated from UCD with a degree in Sports & Exercise Management. Her first job out of college was outside of Ireland in Boston where she worked with Hill Holiday Marketing Agency. Grainne explained the relevance of this role.

One of the biggest clients was Major League Baseball and I was working with the MLB account team. In this role I was working closely with the marketing team, developing the next seasons campaign. I also had to research and analyse the other major competitive sports in the USA. This included the NBA, NFL, NHL. It was an amazing experience.”

This experience gave Grainne her first taste of working with elite athletes. Upon moving back to Ireland she wanted to continue in this field and started working with Orreco in Sligo. Orreco is a company that is well known to SportsTech Ireland. It was founded in 2009 by Dr. Brian Moore and Dr. Andrew Hodgson. Their goal is to use proven sports and data science to enable elite athletes to perform at their best.

It was through this role that Grainne met Georgie Bruinvels. Georgie is a research scientist who,at the time, was completing a PHD on female athletes and the effect of the menstrual cycle on performance.

Through her research, Georgie was discovering all these fascinating insights, most of which weren’t widely known by the public. There was information on how the body changes during the menstrual cycle and how you can adapt your nutrition to perform better during your cycle. The more we spoke, the more we decided that this is something that all female athletes should know. We decided to pitch our idea to Orreco and see where it would take us.”

This bit of intrapreneurship proved vital to FitrWoman’s success. Having the backing and support of an established sports science company afforded them huge opportunity for growth.

Orreco gave us a small fund to put toward the development of the first version of FitrWoman. Initially, we outsourced the development to create an MVP version. However, after the success of this version, Orreco backed us even further and we were able to bring development in-house. We have a fantastic product team and sports science team to help us with future development. FitrWoman has very much become a part of the Orreco roadmap. Having the support of Orreco from the start has been incredible and has created some great opportunities for us.” 


Forbes, CNN, Ladies GAA and the US Swimming Team

FitrWoman is the first app of its kind on the market. Although there are other apps that help women to track their menstrual cycle, there is none that come from the angle of physiology and sporting performance. FitrWoman has been able to use this innovative angle as well as the help from a very well established company in Orreco, to garner worldwide attention and achieve success that is very inspiring for such a fledgling product.

We’ve definitely had a lot of great moments already. We were featured in Forbes Magazine, CNN, Italian Vogue and The Guardian. Georgie recently did a podcast with Judy Murray (Scottish Tennis Coach and Creator of Miss-Hits, mother of Andy Murray), who is a massive fan of the app. Sonia O’ Sullivan has also been introducing the app to younger athletes. Outside of that we were also featured in the App Store under ‘Best New Apps’. That’s something I like to tell people. Getting featured on the app store is much harder than you’d think. There are millions of apps out there!

In the past year, we have been working with some amazing athletes. Amongst others, we work closely with the Oregon Track Club in America and British Cross Country Champion, Emelia Górecka, has become a brand ambassador.

We have also signed some exciting partnership deals with the Ladies Gaelic Football Association and with the USA Female Swimming Team. The LGFA are a fantastic organisation to work with and we both have very similar goals to increase participation and awareness. Five players have also signed up as ambassadors. Working with the US Swimming Team will be a science and research partnership. It’s a partnership that we hope both sides will learn a huge amount from” 

Bringing an Elite Performance Platfrom to the General Public

FitrWoman is available to all users for free on the App Store. When the app was initially launched, it was aimed specifically at elite athletes. However, Georgie and Grainne quickly realised that they could translate the information in a way that was accessible and beneficial to the general public. While working with their elite athletes, Grainne and Georgie were able to build a bank of questions that athletes were interested in. This has helped them to develop the app even further.

Along with this, FitrWoman continues to grow its coaching platform. This is a paid offering where coaches can monitor their own athletes. The coach has access to a team dashboard. Through this dashboard players upload information about any symptoms they might be experiencing or where they are in their menstrual cycle. The coach is then given suggested plans tailored to individual’s needs. The platform helps coaches to better understand the players and work with them to optimise performance.


An Ambitious Vision for the Future

It is a testament to the ingenuity and effectiveness of the app that FitrWoman was featured in such prestigious publications as Forbes and CNN. Aside from the positive feedback and media spotlight, FitrWoman is also starting to grow a dedicated community of users. This early success has afforded Grainne to look ahead to a very positive future.

At the moment we are putting a huge amount of focus on app-performance and user engagement. To make a great app, you need to constantly be upgrading and making improvements with your target user in mind

We are putting a big emphasis on making our content very user-friendly. We also want our users to be able to interpret the data they are capturing in FitrWoman and make it beneficial and actionable for them. Right now, we are focusing on creating charts and insights to allow users to track their cycle and activity over time. Something else that we are pursuing is ‘wearables’ and integrating devices such as FitBits and Apple Watches into FitrWoman

And the Grand Vision for FitrWoman?

Our big ambition is to be the number one exercise tool for women. We want FitrWoman to become part of a daily routine. That desire is what is driving us forward right now.”



It is very inspiring to see an Irish Sports Technology company making such big strides and having such a positive impact on females in sport. If early signs are anything to go by there is a very bright future for Grainne, Georgie and their team at FitrWoman and Orreco. We would like to say a massive thank you to Grainne for sharing her story. For all our readers, be sure to head over to the App Store and download the FitrWoman app

If you would like to hear more from exciting Irish Sports Technology companies, why not check out our Spotlight on Kitman Labs. Kitman Labs have created another fascinating tool developed to assist in athlete’s performance.

To learn more about our recent Sports Entrepreneurship Masterclass, check out this blog post


Spotlight on Kitman Labs – The Athlete Optimisation System

SPOTLIGHT ON: Kitman Labs

FOUNDED: Nov 1st, 2012

FOUNDERS: Stephen Smith & Larfhlaith Kelly

HEAD OFFICE : Dublin, Ireland

WEBSITE: www.kitmanlabs.com


What is Kitman Labs?

Kitman Labs is one of the rising stars in the Irish sports technology space. This position was confirmed at the 2018 BT Sport Industry Awards as the organisation was named winner of the inaugural Performance Technology of the Year Award. The company will be presenting at the September’s Masterclass in Sports Entrepreneurship, a workshop in partnership with SportsTech Ireland. With that in mind, we wanted to place a spotlight on this fascinating Irish sports tech solution.

Kitman Labs are the developers of a sports-based technology software designed to manage athlete health and performance. The technology help athletes, and trainers, to predict and manage injury. Kitman Lab’s system enables athletes to reduce the risk of injury, while improving overall performance.


How Did This All Come About?

Stephen Smith came up with the idea that would become Kitman Labs while working as the senior rehabilitation coach at Leinster Rugby. At the time Leinster had started to collect a large volume of data on its players without having any clear idea how to use it. Unfortunately, as is the case with many similar outfits, injuries were a serious problem at Leinster Rugby. Stephen watched on as players were forced to call time on their careers due to injury. Young players with many years left in them, given no other option but to retire. This is an unfortunate and ongoing issue across the world of professional rugby.

As an onlooker, Stephen was left frustrated at the amounts of data being collected with no real purpose. The issue he discovered was that the tools simply weren’t there to enable the club to do anything with the data collected. Instead of passively watching the ongoing injury problem grow, Stephen felt compelled to do something about it. “I felt like the athletes deserved more from us. We owed them a duty of care.”

As Stephen was completing his master’s degree he decided to place a focus on the topic of  “Combined Risk Factors as Predictors of Injury”. That is, using data collected on athletes to help predict future injuries. The findings that Stephen gathered from this research were then used on the Leinster Rugby team squad to great effect. The successful implementation of this system was enough for Stephen to pursue the idea of turning his solution into a start-up. And so, Kitman Labs was born.

How it Works

When working with Kitman Labs, teams collect data on their athletes. This includes daily movement assessments, subjective metrics about sleep, diet, soreness and mood. Teams can also aggregate data from third party devices such as GPS or game metrics. Once the data is centralised, teams have the flexibility to create data visuals and interrogate the data through their own analysis. This allows them to tailor training or recovery plans to each athlete or make quick interventions for at-risk-athletes.

There is no shortage of data in sport. However, there is a lack of tools that enable teams to properly interpret and find meaningful answers in the data.

Kitman Labs has built the world’s only Athlete Optimisation System™ that links data back to performance and injury. This helps teams to automatically identify meaningful trends in their athlete’s information. Management can therefore make quick decisions on how to improve the health and performance of the individual. Using Kitman Labs, coaches are able to understand the variables that elevate injury risk for individuals. Likewise with Kitman Labs performance analytics, teams are able to connect athlete data back to on-field performance metrics. This means that coaches can make decisions about an athlete’s training that will directly influence their ability to succeed on the field.


See Kitman Labs 3D Capture in Action

The short clip below gives a good idea as to how Kitman Lab’s 3D capture solution uses motion sensors during the player screening process.

Greater Player Availability – Greater Results

Kitman Lab’s mission is to change how sports teams use data to improve the health and performance of their athletes. The company believes that winning has as much to do with science as it does with desire. Kitman Lab’s products and services provide actionable insights that improve player availability and deliver stronger team results. They do this through employing a combination of machine learning and multivariate techniques that are grounded in scientific research.

There has been a tremendous amount of advancement in modern day sport. Teams can benefit from more advanced training methods as well as more sophisticated nutritional information. Nonetheless, the rise of injury is an ongoing concern. A tech solution that can proactively combat this issue is an exciting development to say the very least.


Breaking the Elite Performers Market

Kitman Labs has been working with some high profile clients worldwide to help them get the very best out of their players. Injury prediction, a previously foreign concept, is becoming a real option for sports teams. Some notable clients of Kitman Labs include American sports teams such as LA Galaxy, Buffalo Bills, San Jose Sharks and the NY Yankees. A number of top level rugby clubs such as Saracens, Bath and Leinster Rugby. As well as a host of English Premier League clubs. With users of their solution experiencing a huge drop in both injury layoffs and performance outcomes, the future looks very bright indeed for Kitman Labs.


Another high profile adopter of Kitman Lab’s ‘Athlete Optimisation Solution’ has been Rowing Ireland. Recently, we caught up with European and World Champion, Mark O’Donovan. We discussed how Irish rowers are using Kitman Labs to improve performance, Mark’s rigorous training schedule and the value of upskilling for elite performers. Mark also looked ahead to the massive challenge facing himself and teammate Shane O’Driscoll. The pair recently moved from lightweight to heavyweight in the hope of landing a place at the Tokyo Olympics 2020.

As mentioned earlier, Kitman Labs is one of many fascinating organisations that will be presenting at the upcoming Masterclass in Sports Entrepreneurship. This Two Day Masterclass will introduce guests to the global picture and emerging trends. It will also take a deep dive into the stories of successful entrepreneurs and innovators from the world of sports business to uncover their path to success. Learn more about the event by clicking the button below.

Sports Entrepreneurship Masterclass

Berlin’s Adidas Family Funded Accelerator Winners Announced

19 iOT, Video, Apps and Hardware Startups stand out at the leAD Selection Days

 

In July, leAD Sports Accelerator, the sports startup programme developed by the grandsons of Adi Dassler, invited 40 sports startups from all over the world to gather in Berlin for two gruelling days of competition and assessment, with the goal of selecting 15 companies to participate in its sports acceleration program. Winners will come to Berlin for three months of intensive mentoring, leadership development, network building, and those remaining in the accelerator after the semi finals on Oct 11 will receive an investment of €25,000. Eventually, due to the high quality of the invited startups, 19 instead of 15 were selected to join leAD  in September.

 

The programme, aimed at sports companies at early stage, received 480 applications from 26 countries. Teams that assembled in Berlin came from as far away as New York, Hong Kong, Tel Aviv and New Delhi, joining other teams from all over Europe.

 

Trends of note: There were a high number of startups commercialising video technology within the sports market. These included video analytics for feedback, player performance, as well as technology for score keeping and tracking. Video analytics for athlete scouting as well as trend analysis was also a common theme. Apps of course were plentiful across the board.

 

IoT was everywhere and present in a diverse array of companies. Smart tennis courts, smart referee watches, and smart athlete devices all stood out as companies that had harnessed connectivity to improve sports for all. Sports nutrition startups were also out in force. A smart bottle with Nespresso style nutrient capsules made the final cut.

 

Manufacturing innovations also abounded. Winners of note included a skateboard designed to mimic all the movements of a surfboard, a helmet with detachable earphones, a suitcase that could connect to your bicycle for bike tours, and socks with a special surface that acted like shoes.

 

Tim Krieglstein, Managing Director of leAD said: “We were overwhelmed with the volume of ideas, the quality and the innovation that we saw here in Berlin. It is remarkable what can be achieved when you are truly passionate about an idea. We are delighted to be a part of so many new stories in the world of sports.”

 

After an intensive interview and selection process, the following 19 companies were announced as winners, and will be accepted into the leAD programme, which will begin in Berlin in autumn:

 

– Wingfield
– UNIT 1
– Skinners
– Fitto Nutrition

– Reachbird Sports
– Accuwear
– 2020 Armor
– bstoked
– Bio Boards Landsurf
– Venuzle
– Evolve Basketball App
– Sentier Adventure Gear
– Valtik Foods
– Starting 11 LLC
– The Movement Athlete
– Winmill
– ForwardGame AR
– Who Knows Wins
– Horse Analytics

 

About leAD Sports Accelerator:

 

leAD Sports Accelerator – legacy of Adi Dassler, launched in Berlin, Germany to boost talented founders and turn promising startups from seed to fully-functioning, profitable ventures.  The first edition of the leAD Sports Accelerator will take place from 12 September to 8 December 2017 in Berlin, Germany. leAD Sports Accelerator was initiated by the grandchildren of Adi Dassler together with a unique group of shareholders who are experts in the fields of venture capital, business, sports business and tech.

 

Passion for sports – leAD Sports Accelerator: www.leadsportsaccelerator.com

Video – leAD Sports Accelerator – the Legacy: https://vimeo.com/202071653


Social channels

 Twitter: www.twitter.com/leADsports

LinkedIn: www.linkedin.com/company/lead-sports-accelerator

Facebook: www.facebook.com/leadsportsaccelerator

Startup Overview:

 

Wingfield
Wingfield is developing a system that can transform any tennis court in the world into a smart court. Playing on a court that is equipped with their system, the players get the same game analytics as the professionals do. With a combination of hardware and Arti cial Intelligence, the system keeps track of the score, analyzes strokes and gives personal feedback right after matches or practice sessions. From the average speed of serve to a point by point video analysis, the system provides all the information needed to improve. The system only costs a fraction of a professional system and is easily set up.

 

Unit 1

UNIT 1 developed SOUNDSHIELD, an all-season action-sports helmet with wireless, detachable headphones. It provides a seamless experience both on the slopes / parks and outside of them. When skiing, snowboarding, skateboarding or biking you wear both, the helmet and headphones, seamlessly connected. When done riding, you simply detach your headphones and take them with you, no need to leave the music behind. It also features a speci cally designed interface, a proprietary docking system, Hi-Fi audio and a built-in mic for taking calls.

 

Skinners

Skinners is a new kind of footwear. The innovative sock-shoes are designed for travel and sport enthusiasts. They provide ultimate freedom of socks with protective elements of shoes. Due to their compact dimensions, Skinners are useful as a handy backup footwear for outdoor activities (e.g. inline skating, cycling, hiking, rock climbing etc.) or as a primary pair of shoes (gym, yoga, pilates, running etc.). Skinners are produced with a unique waste-free technology that does not use any adhesives or seams, guaranteeing that the abrasion-proof handmade bottom part is neatly joined to the upper antibacterial material.

 

fitto Nutrition

fitto is an IoT consumer health startup aiming to disrupt the supplements industry. tto wants to create the new age of smart personal nutrition with a smart bottle, pods and AI engine platform that optimizes nutrients intake and body potential through user pro ling. It syncs and utilizes data from biometrics and health cross devices and platforms. The users get real-time nutritional status and progress on goals.

 

Reachbird

Reachbird is a Influencer Marketing SaaS-solution that uses AI to nd the right influencers. The SaaS-solution of Reachbird provides marketers with three tools to professionalize influencer marketing. In the rst step, a search engine helps marketers to identify influential persons in social media that really t the purpose of their advertising campaign. The search engine is based on AI, using social media data to make a perfect match between advertiser and influencer. In the next step, a management-tool helps marketers to control advertising-campaigns in every step – giving marketers the possibility to communicate with influencers as well as an integrated payment solution. The third tool provides in-depth analytics on the outcome of a social media campaign with influencers. Reachbird now wants to tap into influencer marketing in the sports industry.

 

Accuwear

Accuwear provides athletes and race participants with powerful information they did not have before. With the Accuwear Band, athletes can gain access to ranking positions, live-tracking, estimated nishing times, time/distance from their next competitor ahead and much more during the race. The live data is sent to the mobile app so that fans and spectators can follow the action from anywhere. The data collected is monetized through media organizations such as TV and social media feeds.

 

2020 Armor

2020 Armor wants to change the way we do martial arts in a competitive way. Common counting systems in Taekwondo, the most popular martial art (80 million people practicing), favor taller players and are hard to understand through the electronic counting that was introduced eight years ago. 2020 Armor’s goal is to provide a solution inspired by street ghter games. Fighters in a competition wear vests with sensors and start all with a certain amount of “energy”. The harder the ghter is hit, the more energy he loses. The rst one to lose all energy is defeated. This should bring even more excitement to martial arts.

 

bstoked

bstoked is a marketplace for action & adventure sports travel, which makes outdoor sports experiences around the world accessible to a large, global audience. It minimizes the planning time, risks and costs while optimizing the travel and sports experience on many levels. Sports enthusiasts can easily discover and book unique sports experiences around the globe, which are offered by independent local tour operators or experienced local sports practitioners that can hardly be found elsewhere. It allows local hosts with little to no infrastructure to attract guests without expensive intermediaries.

 

Bio Boards LandSurf

Bio Boards developed the LandSurf, a skateboard that through its innovative setup allows you to perform unique surf tricks and maneuvers on land. Using advanced research technics, they’ve mapped the biomechanics of sur ng and engineered a board that perfectly recreates the sensation of sur ng on the land. The development was done in corporation with professional surfers. Additionally, the board is made of recycled materials only.

 

Venuzle

The vision of Venuzle is to make the planning and coordination of sports activities user-friendly. At the same time sports providers are given the opportunity to optimize their management, communication and distribution channels, as well as simplifying manual processes and increasing the utilization. They provide an online marketplace to search and book sports venues and sports courses, match sports partners, nd new teammates, join other teams or manage their own teams for sportspeople. For sports providers, the Venuzle Sports Manager is an enterprise management solution for municipalities, local councils, clubs and schools to manage their facilities, courses and enrollment or offering of private.

 

Evolve Basketball App

Evolve Basketball App is a virtual training platform for youth to enhance their skills regardless of their demographic, location or money situation. It combines social media with gami cation features implemented so users can have the ability to unlock videos via ads free of charge and the ability to purchase coins to unlock videos. Users also can choose from multiple elite certi ed trainers across the world. The app allows them to interact with the trainers on a personal level. Users also can save up on coins as the coins are a virtual currency that allows you to buy goods inside the app from sponsored brands.

 

Sentier Adventure Gear

Sentier Adventure Gear is a hardware startup focused on building technical, smart and tailored products for outstanding performance in the most challenging urban and outdoor conditions that encourage enthusiasts to empower life as a journey by avoiding complexity and time- consuming effort. Their rst product is the Bike Trolley, a new concept of a trolley bag, easily convertible to a high-performance bike trailer.
It drastically enhances the luggage handling experience while providing an outstanding riding performance, reducing travel costs and stress.

 

Valtik Foods

Valtik Foods developed a fast-absorbing hydration mix under the trademark TITANIUM that provides faster hydration avoiding stomach distress both for the amateur and the endurance athlete. The mixture of sugars and electrolytes moves from the gut to the bloodstream in just 15 minutes compared to other products that do this in 30 minutes or more. It favors gastric emptying and carb absorption rate in the small intestine and inhibits glucose saturation in the cell membrane of the cells in the body. They also understood that different sports have different sweat rates, and energy and muscle use. They thus developed four lines of TITANIUM segmented by sport category adapted to each sport’s speci c needs.

 

Starting 11 LLC

Starting 11 is a daily fantasy soccer app. Users build an 11-player fantasy roster of real-life soccer players and compete against other users. Statistics accumulated by real-life players are converted into fantasy points that are earned by the user’s 11-player fantasy roster. The user’s team with the most fantasy points at the end of a single day wins the contest. Starting 11 offers both free contests and contests where users can win cash prizes. Starting 11 is dynamic because users can make up to three in-game, real-time substitutions, just like a real soccer man- ager. Their geolocation feature allows users to challenge fans watching the match nearby in a soccer bar or soccer stadium. Or, users can in- vite friends to play private 1 vs. 1 games.

 

The Movement Athlete

TMA is an educational platform & technology making learning bodyweight and movement disciplines like calisthenics, gymnastic, acrobatics and circus skills – previously, expensive and inaccessible – easy, fun and safe for everyone. They distill the knowledge of the world’s best gymnastic & calisthenics coaches and physiotherapists to make professional training available to anyone. Through comprehensive athlete assessment, they identify exactly where you are at and create a fully personalized training program just for you. Each workout pushes you a little bit more, learning new and harder movements, and unlocking new levels of strength, flexibility, and mobility.

 

Winmill

Winmill is building a training tool to improve every ice hockey players’ abilities to train smart. They are building a training device that can pass and shoot pucks by using stereovision to provide the highest level of training for every individual. They also provide video and statistical review about the trainings. Additionally, they are developing a software for coaches that aggregates information from trainings and games through innovative sensor technology.

 

ForwardGame AR

ForwardGame AR is building a bridge between the virtual and the physical worlds, bringing the fun of playing back to the streets, parks and backyards. Their mission is to build a variety of solutions, including jogging and workout gami cation, real-world multiplayer games, smart interactive playgrounds and many more. Their rst game is a real-world real-time mobile strategy game (capture-the-flag). Users are required to get outside with friends, divide into two groups and start the battle! During the game, they gather power-ups, attack the opponents, defend their base and capture the enemy’s flag. Every meter traveled counts as a game point. The battle lasts 20 minutes and the recommended number of participants is 6.

 

Who Knows Wins

Who Knows Wins (WKW) is an interactive social gaming platform that allows friends, family, and colleagues, to compete against each other in leagues, using their knowledge, skill, and luck to predict results on virtually any sporting event. The WKW- Team is trying to take the gambling’s negative stigma away through socializing it. Their platform is not as much about money as it is about community. WKW is the place to predict, compete and win cash in the company of friends, family or even total strangers.

 

Horse Analytics
Horse Analytics is the easy one device solution to connect horse and owner 24/7 allowing for an easy access of health and trainings related aspects. HorseAnalytics empowers horse enthusiasts to monitor and improve the health and training of their companions by applying successfully tested technologies from human sport wearables combined with constant data quantification and real-time scientific analytics, fostering an intimate understanding.

 


SportsTech Ireland Innovation Showcase

SportsTech Ireland launched on the 15th of June. We welcomed 100 special guests to King John’s Castle, where we shared our vision and our values, as well as some old fashioned hospitality, to accompany the broad variety of companies that exhibited on the day.

We featured hi tech companies at every stage, from ideation right through to those turning over tens of millions overseas. We welcomed companies working in wearables, gaming, high performance, analytics, sports clothing, equestrian tech and lots more.  Keep your eyes peeled for showcase interviews like this one with Kitman Labs. 

 


SportsTech Ireland Launch: Kitman Labs

At the official launch of SportsTech Ireland we were delighted to welcome over a dozen companies to the Innovation Showcase. one of these was Kitman Labs, a sports data company based in Dublin that enables athletes and coaches to avail of and interpret real-time results. Kitman Labs employs more sports data analysts than anyone else in the industry.  They are also offering the world’s first athlete optimization system as a cloud-based service.

A huge thanks to Kehlan Kirwan at RedEye Media for putting together this clip from our launch.