Augmented Reality, Video Gaming and Hurling. It’s the Future of  E-Sports.

At the launch of Showcase Ireland we were delighted to feature SportsTech companies from an incredibly diverse range of verticals. We’ve already featured Kitman Labs here on the blog, a company which has developed the world’s first athlete optimization system as a cloud-based service. Next up is a start up that is currently in Beta. Cú Ball is a super exciting example of innovation across multiple skill sets. What happens when video production experts harness their own passion for sports and gaming? Hybrid gaming is born.

Cú Ball, which is the brainchild of the expert video and events production team at CWB., takes traditional sport, and mixes it with video graphics to create an augmented reality environment that enables gamers to play with live athletes. The example here is with hurling, and the concept is to create a new sport that can engage and entertain at arena level.

Video courtesy of Kehlan at Red Eye Media.